40+ Multi-Market B2B Qualified Machinery Enquiries
Key Verified Outcome
40+
B2B Export Leads
The Challenge
The manufacturer relied entirely on trade expos and wanted to capture international export buyers searching online for turnkey processing equipment.
The Strategic Approach
Built a precision search engine marketing strategy capturing high-value procurement terms (e.g. 'industrial packaging machinery exporter') alongside LinkedIn Ads targeted at Plant Heads and Procurement Directors.
Tactical Execution
- Eliminated consumer search terms with over 400 negative phrase matches
- Created dedicated technical specification landing pages optimized for desktop engineers
- Deployed LinkedIn Sponsored InMail to verified decision-makers across target countries
- Integrated conversion tracking for direct technical PDF catalog downloads
Measurable Outcomes
Verified RFQs
Direct requests for quotation from commercial buyers
Global Markets
Generated qualified enquiries across India, USA, and UK
Pipeline Value
Commercial tender value generated for sales follow-up
Related Growth Capability
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