56 Commercial & Domestic Moving Conversions
Key Verified Outcome
56
High-Intent Bookings
The Challenge
High competition and click fraud in the logistics niche was depleting ad budget on irrelevant enquiries looking for cheap localized vehicle rentals.
The Strategic Approach
Focused 70% of spend on mobile Call-Only Google Ads running strictly during operational dispatch hours, targeting urgent inter-city household and corporate office relocations.
Tactical Execution
- Set precise geo-fencing radius targeting high-net-worth commercial tech hubs
- Targeted exact intent queries like 'office relocation services near me'
- Used Google call forwarding numbers to track duration and qualify booked calls
- Adjusted bidding schedule to peak between 8 AM and 11 AM when decisions are made
Measurable Outcomes
Booked Moves
Direct phone calls lasting over 90 seconds
Avg Cost per Call
Substantially lower than metropolitan industry averages
Close Rate
High intent resulted in rapid customer booking closure
Related Growth Capability
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