96 High-Ticket Real Estate Conversions at ₹68 CPL
Key Verified Outcome
₹68
Cost Per Conversion
The Challenge
The builder was struggling with exorbitant acquisition costs (₹450+ per lead) from generic display and search ads, resulting in poor-quality enquiries that sales teams could not close.
The Strategic Approach
Launched interactive Meta Lead Forms featuring custom qualifying questions (budget readiness and timeline to purchase) paired with instant automated WhatsApp brochure delivery.
Tactical Execution
- Designed localized creative carousels highlighting sample flat walk-throughs
- Filtered out passive browsers by adding 3 mandatory qualification questions in lead forms
- Connected Meta Webhook to client sales CRM for under-5-minute callback response times
- Retargeted video viewers with customer walkthrough testimonials
Measurable Outcomes
Qualified Conversions
Pre-screened leads with declared budgets
Cost Per Lead
85% reduction compared to previous agency benchmarks
Site Visits Scheduled
High sales pipeline velocity within the first 30 days
Related Growth Capability
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