1305% ROAS for UK Direct-to-Consumer eCommerce
Key Verified Outcome
1305%
Average Campaign ROAS
The Challenge
The client was experiencing diminishing returns with Google Shopping campaigns due to bidding on low-margin SKU variants and competitor click waste, driving ROAS down below 320%.
The Strategic Approach
Restructured product inventory feeds into custom label tiers based on margin and historical sales velocity. Deployed negative keyword sculpting and focused budget on proven high-intent converting search queries.
Tactical Execution
- Segmented catalog by profitability margin using custom feed rules
- Separated brand protection campaigns from high-intent generic discovery
- Implemented enhanced conversion tracking to capture exact post-purchase transaction values
- Dynamic ad copy testing tailored to seasonal British buying patterns
Measurable Outcomes
ROAS Achieved
4x increase in return on ad spend over 90 days
CPA Reduction
Decreased cost-per-acquisition across cold traffic
Incremental Revenue
Generated without inflating overall advertising budget
Related Growth Capability
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